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A neurodivergent-led creative agency built on the radical idea that lived pattern-recognition is the real product — and that strategy, not design, should lead every engagement.
Founder
Ryan Perez
Single dad · 3× published author · Keynote speaker · Host, The Hustle Zone
In 2013, Ryan Perez had a 4-year-old son named Malcolm and a freelancer's portfolio. He didn't want a salary job — he wanted to be at school drop-off and home in time to cook dinner. That's the simple, embarrassing, unromantic reason Bow Tie Kreative exists.
What he didn't have a name for yet — and wouldn't until 2024 — was the way his brain pattern-matched across systems. He could look at a brand, a funnel, a market, a campaign, and see the leak in 20 minutes. Clients kept saying the same thing: "How did you see that?" The autism diagnosis didn't change the work. It just gave the work a name.
Twelve years later, Bow Tie Kreative is a strategy-first creative agency working with founders across North America. Three published books. A top-ranked podcast. Speakers Bureau of Canada. Keynote stages from Calgary to Equitable Employment Leadership Summits. The agency runs the same way it did from the kitchen table: client wins first, vanity metrics last.
Becoming a dad rewrote the brief. Ryan wanted to be home for breakfast — and the business he'd build had to make that possible.
What started as Ryan freelancing from a kitchen table became the agency. Strategy-first. Calgary-based. Built so the founder could be at school drop-off.
Early recognition that the work was different — equity-led, community-rooted, design-disciplined.
Conversations with founders, neurodivergent leaders, and culture-makers — the on-record version of the work happening in the studio.
After two decades of seeing systems where other people saw symptoms, the pattern got a name. The strategy work didn't change. The language for it finally caught up.
I'm Autistic, Bich · Social Media Uncensored · Frozen by Light. The same operating system: radical expression, acceptance, joy — applied to revenue.
Every engagement opens with a diagnostic — a written, prioritized fix list before anyone touches design. If the offer is broken, no homepage redesign will fix it.
Ryan Perez has spent two decades running this exact play with hundreds of founders. The pattern recognition is what you're actually paying for — diagnosed late, used early.
Workshops, design partners, 90-day implementations — all delivered by a team that handles the work. Your time goes to the business, not to managing the agency.
If a Marketing Audit shows you don't need a redesign right now, we say so. We'd rather earn a strategy call than sell a service you don't yet need.
The exact diagnostic Ryan runs on every $50k+ engagement — condensed into a free 60-minute training. How to spot the leak, sequence the fix, and move revenue without rebuilding your website first.
60 min · No card · Recording included
Hear directly from clients about their journey and transformation.
See what others are saying about their results with our systems.
"Ryan and his team are absolutely amazing! They went above and beyond when creating my new website from scratch. They communicated often, made sure I was updated every step of the way and ensured that I was fully satisfied with every aspect of my website. They are well priced and were always responsive to my questions, ideas and changes. I highly recommend them for any marketing needs. Thank you so much for everything you have done for Barbu Entertainment."
"We wish to continue doing business with Bow Tie Kreative and also recommend others, not to look further for your brand development."
"Bow Tie Kreative has served customers for quite some time now. I've seen the work that Founder Ryan Perez puts into building his clients' websites, logos and deliverables. His work ethic is iron clad, and he researches the best tools to get things done even if it means coding something himself."
"I reached out to Ryan to help design my sponsor-a-child program and brochure for my nonprofit, he did great work and really did a great job designing them… Thanks a ton, Ryan! Great eye for design."
"Your work is incredible! 450 guests and Canada's BEST in communications all LOVED what you did. Thank U"
"I strongly recommend Ryan Perez and his team at Bow Tie Kreative. He has given my firm excellent service that was also on time and on budget. My profile has increased with the advertising and web work that Bow Tie Kreative has done for my firm. It has increased my business and given me new leads for additional work."
Iconic Photographer & Filmmaker · The Creative Process
Norman Seeff is a photographer and filmmaker whose work is centered on the exploration of human creativity and the inner dynamics of the creative process. Over his career, he has photographed and filmed some of the most influential cultural figures of the last century, including Steve Jobs, Tina Turner, Joni Mitchell, Patti Smith, Andy Warhol, Miles Davis, Ray Charles, The Rolling Stones, The Jacksons, Cher, Steve Martin, and Martin Scorsese. His sessions are known for going beyond traditional portraiture, creating space for artists, musicians, actors, innovators, and visionaries to reveal the emotion, energy, and creative force behind their work.
Known for: Steve Jobs · Tina Turner · Joni Mitchell · Patti Smith · Andy Warhol · The Rolling Stones
Academy Award Nominee · Emmy Award Winner
Renée Taylor is a celebrated American actress, writer, and director — famous for playing Sylvia Fine, Fran Drescher's mother, on the hit sitcom The Nanny, co-writing the film Lovers and Other Strangers (Oscar-nominated), and the play My Life on a Diet. A versatile talent known for her comedic timing on TV, stage, and film, often collaborating with her late husband, Joe Bologna.
Known for: The Nanny · Lovers and Other Strangers · My Life on a Diet
JUNO Award Winner · Canada’s Walk of Fame · Canada’s Queen of R&B Soul
Jully Black is a celebrated Canadian singer, songwriter, actor, speaker, and cultural icon widely known as Canada’s Queen of R&B Soul. A platinum-selling, multiple JUNO Award-winning artist and Canada’s Walk of Fame inductee, Jully has built a powerful career through her commanding voice, fearless stage presence, and deep commitment to creativity, community, and truth. She has written for and collaborated with major artists including Nas, Destiny’s Child, Sean Paul, Saukrates, Choclair, and Kardinal Offishall, and has performed alongside global stars such as Alicia Keys, Elton John, Celine Dion, Drake, The Black Eyed Peas, Kanye West, Bon Jovi, and Jessie Reyez. Beyond music, Jully is also a wellness advocate, philanthropist, and keynote speaker whose work continues to inspire audiences through messages of resilience, empowerment, and purpose.
Known for: Nas · Destiny’s Child · Sean Paul · Alicia Keys · Elton John · Celine Dion · Drake
Discover the clarity, momentum, and systems you need to turn your website into a client-booking engine.
As seen on
60-minute Strategy Call. Live diagnosis. Ordered fix list. If we identify a smaller fix you can ship yourself, we'll send you off with the plan — no upsell theatre.
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