Decking Out the Digital World – Joey Spurrel’s Success with Bow Tie Kreative

Case Study Details


Joey Spurrel, associated with Build Decks, expresses profound gratitude towards Ryan Perez and Bow Tie Kreative for their indispensable support in enhancing the company’s promotional strategies and developing a new website. This case study delves into the collaboration between Joey Spurrel’s business and Bow Tie Kreative, focusing on how this partnership significantly improved their online presence and promotional efforts.


In the competitive world of deck building and home improvement, establishing a strong online presence is crucial for attracting customers and showcasing services. Joey Spurrel’s business, recognizing the need to elevate their digital footprint, turned to Bow Tie Kreative for expert assistance in website development and promotion.

The Challenge

The primary challenge was to create a website that not only reflected the quality and craftsmanship of Joey Spurrel’s deck building services but also effectively attracted and engaged potential clients. In addition to the website, the business sought to enhance its overall promotional strategy to increase visibility and reach in a market saturated with competitors.

The Solution

Ryan Perez and the team at Bow Tie Kreative tackled the challenge by developing a comprehensive digital strategy that included the creation of a new, user-friendly website tailored to showcase Joey Spurrel’s services. The approach focused on optimizing the website for search engines, ensuring a broader reach, and implementing design elements that accurately represented the brand’s identity and values. Simultaneously, Bow Tie Kreative enhanced the company’s promotional tactics, aiming to drive traffic and generate leads.


The collaboration yielded remarkable results, significantly boosting the company’s online visibility and customer engagement. The new website served as a cornerstone of Joey Spurrel’s digital marketing efforts, effectively highlighting their expertise in deck building and attracting a wider audience. The improved promotional strategies further amplified their reach, leading to increased inquiries and business opportunities.


Joey Spurrel’s testimonial is a testament to the transformative impact of a well-executed digital strategy, particularly for businesses in the home improvement sector. Bow Tie Kreative’s expertise in website development and promotions played a pivotal role in enhancing Joey Spurrel’s online presence and, ultimately, their business success. This case study illustrates the value of partnering with digital marketing experts to navigate the complex online landscape and achieve tangible results.


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