The Bow Tie Signal — Study Companion
Read the 83-page manual alongside an interactive 22-module checklist. Progress is saved on this device. No login required.
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Part I — Strategic Foundations · Module 1 of 22
Foundations of Modern Marketing
Funnel → Bow Tie. Why the six signals replace the linear funnel.
How to study this module
- Open the manual (PDF) and jump to Module 1.
- Read the 8 sections in order: Why it matters → Learning objectives → Key terms → Framework → Practical examples → Teaching notes → Worksheet → Recap.
- Complete the in-module worksheet (apply it to your business or a client).
- Come back here and mark this module complete to unlock the next.